Post Date: 22 May, 2025
ABFRL Stock Drops 66% Post Demerger: On May 22, 2025, ABFRL underwent a significant corporate restructuring by demerging its Madura Fashion & Lifestyle (MFL) division into a separate entity, Aditya Birla Lifestyle Brands Ltd. (ABLBL). This strategic move aims to streamline operations and unlock value by creating two distinct, focused companies. Shareholders of ABFRL received equivalent shares in ABLBL, ensuring no dilution of ownership.
ABFRL Stock Drops 66% Post Demerger

The market responded to this demerger with a sharp decline in ABFRL’s share price, which fell by approximately 66% to ₹88.80. This drop reflects the adjustment in ABFRL’s valuation post-demerger and is not indicative of a loss in intrinsic value. Investors now hold stakes in both ABFRL and ABLBL, with the latter poised to debut as an independent listed entity.
About Company
Aditya Birla Fashion & Retail Ltd. (ABFRL) is a leading fashion retail company in India and a key subsidiary of the Aditya Birla Group. Founded in 1997 and headquartered in Mumbai, ABFRL has grown into a powerhouse in the apparel industry with a wide and diverse brand portfolio. The company owns popular Indian brands like Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons, and The Collective, catering to various customer segments across formal, casual, and ethnic wear.
Aditya Birla Fashion Demerger
ABFRL has also strengthened its presence by forming strategic partnerships with prominent international brands such as Ralph Lauren, Ted Baker, and Forever 21. This mix of homegrown and global labels enables ABFRL to address diverse fashion needs, making it a dominant player in India’s evolving retail landscape. The company’s expansive distribution network and focus on innovation continue to fuel its growth and brand recognition nationwide.
ABFRL Stock Details
Metric |
Value |
Current Price | ₹ 88.80 |
Market Cap | ₹33,123 Cr |
P/E Ratio | Not Applicable |
Book Value | ₹ 38.30 |
Dividend Yield | 0.00% |
52-Week Range | ₹226 – ₹364 |
Employees | 26,500+ |
Promoter Holding | 67.30% |
Financial Highlights
Metric |
Value |
Revenue (FY24) | ₹43.05 B |
Net Income (FY24) | -₹513.10 M |
EBITDA (FY24) | ₹2.77 B |
EPS (FY24) | ₹ -0.48 |
ROE (3-Year Avg.) | -18.90% |
ROCE (3-Year Avg.) | 0.25% |
Data as of December 2024
Despite a challenging financial year, ABFRL’s strategic initiatives, including the demerger and acquisitions, position the company for future growth.
Brand Portfolio & Strategic Partnerships
ABFRL’s extensive brand portfolio spans various segments:
- Premium Brands: Louis Philippe, Van Heusen, Allen Solly, Peter England
- Mass Market: Pantaloons
- International Brands: The Collective, Ralph Lauren, Ted Baker, Forever 21, American Eagle
- Ethnic Wear: Jaypore, Tasva, Marigold Lane
- Designer Collaborations: Sabyasachi, Tarun Tahiliani, Shantanu & Nikhil, Masaba Gupta
These brands cater to a wide demographic, from premium to mass-market consumers, and reflect ABFRL’s commitment to offering diverse fashion choices.
Market Outlook
The demerger is expected to unlock value for shareholders by allowing both ABFRL and ABLBL to focus on their core operations. ABFRL’s emphasis on premium and international brands positions it well in the growing Indian fashion market. Conversely, ABLBL’s focus on lifestyle brands provides a unique value proposition in the ethnic wear segment.
Investors should monitor the performance of both entities post-demerger, as market dynamics and consumer preferences continue to evolve.
What Investors Should Know About ABFRL Stock Drops
- Share Allotment: Existing ABFRL shareholders will receive an equivalent number of shares in ABLBL, maintaining their overall investment value post-demerger.
- Company Focus: ABFRL will continue to operate its other verticals, such as value retail under brands like Pantaloons and Style Up, and ethnic wear including TCNS Clothing and designer partnerships .
- Financial Restructuring: As part of the demerger, ₹1,000 crore of ABFRL’s total borrowing of ₹3,000 crore (as of March 31, 2024) will be transferred to ABLBL, while the remaining ₹2,000 crore will stay with ABFRL. The company also plans to raise ₹2,500 crore within 12 months of the demerger, with promoter participation .
In summary, the 66% drop in ABFRL’s stock price is a standard market adjustment following the demerger and does not indicate a loss in the company’s overall value. Investors now hold stakes in two distinct entities, each with its own growth prospects.
Aditya Birla Fashion Share Price
ABFRL’s strategic demerger marks a pivotal moment in its corporate journey. While the immediate market reaction may seem concerning, the long-term prospects for both ABFRL and ABLBL appear promising. With a robust brand portfolio and strategic partnerships, ABFRL is well-positioned to navigate the competitive landscape of India’s fashion retail industry.
For more detailed information and updates, you can refer to the official Aditya Birla Fashion and Retail Limited (ABFRL).
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